Wendy Russell Buyers Agent SEO Case Study

Outlandish Google SEO Repositioning Technique Resulted In Less Traffic But A 2,500% Increase In ‘Ready To Enrol’ Leads, In Less Than 92 Days

Introduction

  • Wendy Russell is a top Brisbane independent buyer's agent, specialising in prestige properties for busy professionals.
  • Wendy Russell experienced a lot of dissatisfaction with her previous digital marketing agency due to low lead generation, lack of proactiveness, transparency and general direction for her business.
  • Venator Media collaborated with Wendy Russell to turn this around and to generate great SEO results for her business.

Top level SEO results Achieved while working together:

  • 2,500%+ increase in leads wanting to working with Wendy Russell from SEO valued at over $3,000,000 Lifetime value pipeline
  • On average Venator Media obtained 34 leads per month since working together
  • Achieved page 1 SEO rankings for keywords that are crucial to her business.

You can Watch Wendy Russell’s SEO testimonial video YouTube 

 Strategy:

We noticed that Wendy’s website was targeting a very wide audience for her services. This started creating issues with the number of leads, quality of leads and general effectiveness of marketing efforts.

We decided it was beneficial for her to niche down to one specific target audience segment.

So what did we do? 

The strategic overhaul encompassed a detailed process:

  1. Defining the Ideal Audience: Venator Media, in collaboration with Wendy, meticulously identified the dream target audience – the specific segment that aligned perfectly with Wendy’s expertise and offerings.
  2. Understanding Audience Needs: We undertook comprehensive research about the specified audience. This delved into the pain points, aspirations, and solutions sought by this unique target audience.
  3. Tailored Value Propositions: Venator Media crafted tailored value propositions, ensuring Wendy’s services addressed the specific needs and desires of this niche.

Implementing a tailored SEO strategy – what did we do?

  1. We audited all the existing content on the website to identify the existing content on the website that is suitable to this one dream niche.
  2. We merged or removed any copy, blogs or pages that did not directly target this one target niche. This caused lower SEO traffic over time compared to previous months. However, we started to attract the right users to the website.
  3. We optimised the website by adding new page titles, content, copy and new pages that strictly aligned with this niche target audience. 
  4. From these website changes we started ranking in position #1 and on the 1st page of search results for a small handful of niche service keywords that are directly related to this target audience.

Results:

By successfully repositioning the website to specifically target Wendy’s ideal target demographic and to rank on the 1st page of search results we managed the following SEO leads below: